WHO ARE WE?

FRONT ROW MEDIA (Pty) Ltd is an independent creative agency, founded in March 2020, and operating within the local fashion media space. The business was founded by its director, Odwa Zamane, and is run by its three co-creative directors: Wesley More, Katleho Modiko, and Odwa Zamane.

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WHAT DO WE DO?

Our primary aim is to democratize the South African fashion media industry by providing high-quality fashion content, inspired by local youth culture. We provide a wide array of creative services, including:

  • Full range of photography services (from product photography right through to event photography)

  • Videography services

  • Copywriting services

  • Marketing, advertising, and promotion services

  • Fashion consulting services (including fashion content curation and social media strategies)

  • Graphic design and website design services

Our secondary aim, is to simultaneously create an independent online fashion platform which can become the global reference point for modern-day South African fashion. This is to ensure that African youth talent within our fashion industry are provided with a platform to explain their brands narrative, with an ultimate goal of engaging directly with local and international fashion audiences all times. This already exists in the form of the FRONT ROW MEDIA website, which houses content which is conceptualized in cognizance of the agency’s end-goal: to promote South African youth fashion culture, through an extension of its reach and understanding

WHY DO WE EXIST?

FRONT ROW MEDIA is our answer to youth unemployment among black creatives within the local fashion media industry. We aim to use creativity as a tool in which we can change our circumstances as young struggling artists – lockdown has acted as a clear reminder that the government will not assist us in doing so, therefore, we need to use the creative skills at our disposal in order to create sustainable futures for ourselves.

As for our contribution towards the South African fashion industry, we have a clear commitment towards the growth and betterment of local fashion designers and local fashion creatives. “We aim to create an independent online fashion platform which can become the global reference point for modern-day South African fashion. This is to ensure that African youth talent within our fashion industry are provided with a platform to explain their brands narrative, with an ultimate goal of engaging directly with local and international fashion audiences”

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